A working playbook for municipalities, airports, transit agencies, and the teams that build with them — how city merchandise gets made, who gets paid, and why most programs leave the money and the meaning on the table.
Why residents and visitors are buying city identity with or without the city — and what it costs to stay out of the market.
Programs that worked, programs that sold out their own culture, and the difference between the two.
Be Iconic. Be Global. Be Transparent. The standards a city merchandise program has to meet before it ships.
The revenue mechanisms — licensing royalties, artist royalties, sponsor underwrite, and the splits that keep creators paid.
On-demand and preorder models, recycled-fiber sourcing, and how to make claims you can actually substantiate.
How to start small, prove it on one moment, and build a calendar instead of a one-off.
It's downloading now — and a copy is on its way to your inbox.
Download the PDF →